WOOM OFF AIR LAUNCH

Most kids bikes get shot in perfect conditions. Smooth trails, green trees, everything dialed. That’s not how kids actually ride.

For the Woom OFF Air launch, we wanted to push the story further. The forest had already been covered, so we took the bike somewhere it had no business feeling comfortable. The Utah desert outside of Moab. Three days of rock, dust, exposure, and terrain that demands more from both rider and bike. The goal was simple. Stop talking about capability and actually show it.

We handled both motion and still, pushing the bike through real conditions while building a library designed to live everywhere. Web, social, print, retail. We also brought it all together in post, combining our desert shoot with the existing forest assets to create a more complete story. Two environments, one product, no limitations.